In addition to EMG handling the design and installation of the sound systems for Virgin's first hotel opening in Chicago, EMG's music stylists have curated custom playlists for the property. EMG's music team has had in-depth collaborative meetings with the Virgin team over the past few months to develop an eclectic soundtrack for five different areas of the hotel. The Commons Club, The Diner, Rooftop, Speakeasy and the Wine Bar will all be programmed with unique content. Each area within the hotel has its own vibe and design so guests may hear 60's Rock and Indie Dance in one area and Chicago R&B/Soul Classics in another. The overall music program is meant to reflect the hip and stylish Virgin brand with a focus on Chicago's rich music history.